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Science, culture and technology are transforming the world as we know it: they influence our lifestyle, alter our daily environment, modify economies, shift demographics, remove barriers and facilitate communication and all aspects of our human activities. However, Science, culture and technology are currently exclusive, member-only clubs that are accessible to those who work in these fields. Here comes the role of science popularization to create opportunities for the rest of the society to become involved, participate in positive dialogue and develop an appetite for more understanding and appreciation of science and culture.

When citizens become involved and equipped with relevant cultural and scientific knowledge, they will be more able to embrace democratic values, maintain and defend basic liberties and human rights and develop a mindset that focuses on developing capabilities and reaching their potential. But, the world faces the challenge of finding successful ways to make scientific information easily accessible to individuals everywhere, especially in developing countries that often lack the needed economic and technological infrastructures. In today’s world, where many decisions are made on scientific foundations, science popularization can be an important catalyst to communicate effective information to the general public and to politicians, corporations and entrepreneurs for improving the quality of life and the well-being of individuals and societies alike.

Moreover, public engagement with scientific and cultural knowledge plays an important role in raising concerns and interest in devising solutions for dealing with pressing global challenges such as global warming, energy and water crises, environmental degradation, deforestation, aging populations, income polarization and inequalities, viral epidemics, economic uncertainty, food shortages and poverty, to name just a few.

Most importantly, a vast amount of studies has been conducted and there are ample evidences to support the fact that a positive correlation exists between public engagement with scientists and the affirmations they present regarding specific problems that are not easily explicated.